Global Certificate in Email Marketing: Consumer Trust
-- ViewingNowThe Global Certificate in Email Marketing: Consumer Trust course is a must for professionals seeking to excel in digital marketing. With the increasing importance of data privacy and consent in email marketing, this course equips learners with essential skills to build and maintain consumer trust, ensuring compliance with global data protection regulations.
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โข Email Deliverability Basics: Understanding bounce rates, spam filters, and sender reputation
โข Data Privacy and Security: Implementing best practices for data collection, storage, and protection
โข Permission-Based Marketing: Strategies for obtaining explicit consent and building a clean email list
โข Email Content Best Practices: Techniques for creating engaging, relevant, and valuable content
โข Subscriber Engagement: Methods for increasing open rates, click-through rates, and subscriber loyalty
โข Unsubscribe Management: Processes for handling unsubscribes, complaints, and feedback
โข Email Design and Branding: Guidelines for creating visually appealing and on-brand email templates
โข Testing and Optimization: Strategies for A/B testing, analyzing results, and improving email performance
โข Regulatory Compliance: Overview of email marketing laws, such as CAN-SPAM and GDPR
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