Professional Certificate in Legacy Giving Essentials
-- ViewingNowThe Professional Certificate in Legacy Giving Essentials is a comprehensive course designed to meet the growing industry demand for professionals with specialized knowledge in legacy giving. This certificate course emphasizes the importance of planned charitable giving in supporting non-profit organizations and provides learners with the essential skills required to excel in this field.
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โข Introduction to Legacy Giving: Understanding the basics of legacy giving, its importance, and the role of a legacy giving officer. โข Planned Giving Vehicles: Exploring various planned giving options such as bequests, charitable gift annuities, charitable remainder trusts, and retirement plan gifts. โข Identifying Prospects: Learning techniques to identify and qualify potential legacy donors, including donor research and data analysis. โข Cultivating Legacy Donors: Developing strategies to build relationships with legacy prospects, including stewardship, donor recognition, and communication plans. โข Solicitation Techniques: Mastering the art of asking for legacy gifts, including effective communication strategies and donor-centered approaches. โข Gift Acceptance Policies: Understanding best practices for creating and implementing gift acceptance policies, including legal and ethical considerations. โข Donor Stewardship and Recognition: Creating programs to recognize and thank legacy donors, including naming opportunities and donor recognition events. โข Ethics in Legacy Giving: Examining ethical considerations in legacy giving, including donor confidentiality, informed consent, and avoiding conflicts of interest. โข Planned Giving Marketing: Developing marketing strategies to promote legacy giving, including print, digital, and event marketing.
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