Global Certificate in Advertising & User Experience (UX)
-- ViewingNowThe Global Certificate in Advertising & User Experience (UX) is a comprehensive course designed to meet the growing industry demand for professionals with a deep understanding of advertising and UX design. This course emphasizes the importance of creating engaging user experiences that effectively communicate brand messages and drive customer engagement.
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โข Fundamentals of Advertising: Understanding the basics of advertising, its role, and importance in business
โข User Experience (UX) Design Principles: Exploring the key principles and elements of user experience design
โข Advertising Strategy: Developing effective advertising strategies to reach target audiences
โข User Research and Analysis: Conducting user research, analyzing data, and creating user personas
โข Information Architecture: Designing intuitive information architecture for websites and apps
โข Usability Testing: Conducting usability tests to evaluate and improve the user experience
โข Visual Design for Advertising: Creating visually appealing advertisements that align with brand guidelines
โข Interaction Design: Designing engaging and interactive user experiences
โข Advertising Analytics: Measuring and analyzing advertising performance to optimize campaigns
โข Ethics in Advertising and UX: Understanding ethical considerations in advertising and user experience design
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