Certificate in Ad Tech Performance Measurement

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The Certificate in Ad Tech Performance Measurement is a comprehensive course designed to empower learners with the essential skills required for success in the ever-evolving advertising technology landscape. This program emphasizes the importance of data-driven decision-making and the principles of performance measurement in ad tech.

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In today's digital age, the demand for professionals with expertise in ad tech performance measurement has significantly increased. This course equips learners with the latest methodologies, tools, and techniques to analyze and optimize advertising campaigns, ensuring maximum return on investment for businesses. By enrolling in this course, learners will: Understand the foundations of ad tech and performance measurement; Learn to measure and optimize digital advertising campaigns using industry-standard tools; Gain insights into attribution modeling, cross-channel measurement, and data storytelling; Develop a data-driven mindset and strategic thinking abilities in ad tech. Upon completion, learners will be well-prepared to excel in various ad tech roles and drive impactful change in their organizations, leading to rewarding career advancement opportunities.

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โ€ข Ad Tech Fundamentals: Understanding the basics of ad technology, including programmatic advertising, real-time bidding, and ad exchanges.
โ€ข Key Performance Indicators (KPIs): Defining and measuring the critical metrics for ad campaigns, such as click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
โ€ข Data Analytics for Ad Tech: Analyzing and interpreting data to optimize ad performance, using tools such as Google Analytics and Tableau.
โ€ข Attribution Models: Understanding and implementing different attribution models, such as last-click, linear, and time-decay, to accurately measure the impact of ad campaigns.
โ€ข Targeting and Segmentation: Utilizing targeting and segmentation strategies to improve ad relevance and performance, including demographic, geographic, and behavioral targeting.
โ€ข Ad Fraud and Viewability: Identifying and mitigating ad fraud and ensuring viewability, using tools such as Integral Ad Science and MOAT.
โ€ข Cross-Device Measurement: Measuring ad performance across multiple devices and platforms, including mobile, desktop, and connected TV.
โ€ข Data Privacy and Compliance: Understanding and following data privacy regulations, such as GDPR and CCPA, and implementing best practices for data collection and storage.
โ€ข Ad Operations and Workflow Management: Managing ad operations and workflow, including ad trafficking, creative asset management, and campaign reporting.

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The **Certificate in Ad Tech Performance Measurement** is an excellent way to break into the rapidly growing advertising technology sector in the UK. This program covers essential skills and knowledge, preparing you for diverse roles in the industry. Here are some key job market trends, salary ranges, and skill demands related to this certificate. 1. **Data Analysis**: Demand for professionals with data analysis skills is high, as companies rely on data-driven insights to optimize their ad campaigns. With this skill, you can expect an average salary of ยฃ40,000-ยฃ50,000 per year. 2. **Digital Advertising**: Familiarity with digital advertising platforms is crucial for success in the ad tech industry. You can expect a starting salary of ยฃ25,000-ยฃ30,000 with room for growth. 3. **Programmatic Advertising**: Professionals with expertise in programmatic advertising can anticipate strong demand, as this automated technology continues to dominate the UK ad market. The average salary for these roles is ยฃ45,000-ยฃ55,000. 4. **Web Analytics**: Understanding web analytics tools like Google Analytics is vital for measuring the performance of ad campaigns. This skill is in high demand, with an average salary of ยฃ35,000-ยฃ45,000. 5. **SEO/SEM**: While not the primary focus of Ad Tech Performance Measurement, knowledge of search engine optimization (SEO) and search engine marketing (SEM) is beneficial for overall success in the industry. These skills can earn you an average salary of ยฃ30,000-ยฃ40,000.

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CERTIFICATE IN AD TECH PERFORMANCE MEASUREMENT
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London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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