Executive Development Programme in Social Media Design: Twitter Strategies
-- ViewingNowThe Executive Development Programme in Social Media Design, with a focus on Twitter Strategies, is a certificate course that emphasizes the significance of social media in modern business. This programme is crucial in a time when businesses are increasingly leveraging digital platforms for growth and engagement.
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• Understanding Twitter Basics: an overview of Twitter, its features, and how it works. Includes creating and optimizing a Twitter profile, understanding Twitter terminology, and learning how to navigate the platform.
• Building a Twitter Strategy: developing a comprehensive Twitter strategy, including defining goals, identifying target audiences, and creating engaging content. Discusses best practices for tweet frequency, timing, and engagement.
• Twitter Analytics: understanding and using Twitter analytics to measure success. Covers metrics such as engagement rate, impression share, and follower growth. Discusses how to use data to optimize a Twitter strategy.
• Twitter Advertising: an introduction to Twitter advertising, including creating and managing ad campaigns. Covers targeting options, ad formats, and budgeting strategies.
• Twitter for Customer Service: using Twitter for customer service and support. Discusses how to monitor and respond to customer inquiries, handle complaints, and build customer loyalty.
• Twitter for Thought Leadership: using Twitter to establish oneself or one's organization as a thought leader in a particular industry or niche. Covers best practices for sharing insights, engaging in industry conversations, and building a personal brand.
• Twitter for Events: using Twitter to promote and cover events. Discusses best practices for tweeting during events, using hashtags, and engaging attendees.
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