Executive Development Programme in Crisis Communication & Public Affairs

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The Executive Development Programme in Crisis Communication & Public Affairs is a certificate course designed to empower professionals with the skills to manage and navigate through crises. In today's fast-paced and unpredictable business environment, the importance of effective crisis communication cannot be overstated.

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This programme is in high demand across various industries, as organizations recognize the need to be prepared for any potential crisis that may arise. By enrolling in this course, learners will gain essential skills in crisis management, media relations, stakeholder engagement, and public affairs, equipping them with the tools necessary to protect their organization's reputation and navigate through difficult situations with confidence. Through a combination of practical exercises, case studies, and expert instruction, this programme provides learners with the opportunity to develop their skills and knowledge in a supportive and dynamic learning environment. By completing this course, learners will be well-positioned to advance their careers and take on leadership roles in crisis communication and public affairs.

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โ€ข Crisis Communication Fundamentals
โ€ข Building a Crisis Communication Strategy
โ€ข Identifying Stakeholders and Building Relationships
โ€ข Effective Messaging in Crisis Situations
โ€ข Media Relations and Spokesperson Training
โ€ข Social Media and Digital Crisis Management
โ€ข Internal Communication and Employee Engagement
โ€ข Measuring the Impact of Crisis Communication
โ€ข Case Studies and Real-World Examples
โ€ข Ethical Considerations in Crisis Communication

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The **Executive Development Programme in Crisis Communication & Public Affairs** is a great opportunity to expand your skillset and stay relevant in today's evolving job market. Here are the roles and their respective percentages in the industry: 1. **Crisis Communication Manager (45%)** A Crisis Communication Manager oversees the development and execution of communication strategies during critical situations. They are responsible for ensuring consistent and accurate information is delivered to both internal and external stakeholders. 2. **Public Affairs Specialist (30%)** Public Affairs Specialists work closely with policymakers, community leaders, and the public to shape a positive image for their organization. They are tasked with developing and implementing communication strategies that support the organization's goals and objectives. 3. **Government Liaison Officer (15%)** Government Liaison Officers act as a bridge between their organization and government agencies. They are responsible for ensuring smooth communication and fostering positive relationships with government representatives. 4. **Corporate Spokesperson (10%)** Corporate Spokespersons serve as the face of their organization in public appearances and media interviews. They are responsible for maintaining a positive public image and effectively communicating the organization's messages to the public. By participating in this **Executive Development Programme**, you will gain the necessary skills and knowledge to excel in any of these roles, making you a valuable asset in the job market.

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EXECUTIVE DEVELOPMENT PROGRAMME IN CRISIS COMMUNICATION & PUBLIC AFFAIRS
ๆŽˆไบˆ็ป™
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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