Professional Certificate in Fashion Market Segmentation and Brand Development
-- ViewingNowThe Professional Certificate in Fashion Market Segmentation and Brand Development is a comprehensive course designed to equip learners with essential skills for career advancement in the fashion industry. This course highlights the importance of market segmentation, consumer behavior, and brand development strategies, making it highly relevant in today's competitive fashion market.
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โข Unit 1: Introduction to Fashion Market Segmentation
โข Unit 2: Consumer Behavior and Psychographics in Fashion
โข Unit 3: Demographics and Fashion Market Segmentation
โข Unit 4: Geographic and Subculture Segmentation in Fashion
โข Unit 5: Fashion Brand Positioning and Targeting
โข Unit 6: Developing a Unique Selling Proposition (USP) for Fashion Brands
โข Unit 7: Fashion Brand Identity and Visual Appeal
โข Unit 8: Communicating Fashion Brands through Marketing Mix
โข Unit 9: Customer Relationship Management (CRM) for Fashion Brands
โข Unit 10: Measuring the Success of Fashion Brand Development
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