Certificate in Content Strategy for Improved Customer Service
-- ViewingNowThe Certificate in Content Strategy for Improved Customer Service course is a valuable professional development opportunity. This course emphasizes the importance of content strategy in enhancing customer service, a critical aspect of modern business.
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GBP £ 140
GBP £ 202
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โข Content Strategy Fundamentals: Understanding the basics of content strategy, its role in customer service, and how to develop a content strategy plan.
โข Customer Service Framework: Defining customer service, analyzing customer expectations, and aligning content strategy with customer service goals.
โข Content Audit and Analysis: Assessing existing content, identifying gaps, and determining areas for improvement to enhance customer service.
โข Content Creation and Optimization: Developing customer-centric content, applying SEO best practices, and ensuring content accessibility for improved customer experience.
โข Content Distribution and Promotion: Strategies for disseminating content across channels, including social media, email, and website, to reach and engage customers.
โข Content Measurement and Analysis: Establishing key performance indicators (KPIs), tracking content performance, and leveraging data to optimize content strategy for better customer service.
โข Customer Journey Mapping: Visualizing the customer journey, identifying touchpoints, and tailoring content to meet customer needs at each stage.
โข Content Personalization and Localization: Customizing content for different audience segments, localizing content for international customers, and delivering personalized customer experiences.
โข Content Governance and Workflow: Implementing content workflow processes, establishing content governance policies, and ensuring consistency and quality in content production.
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