Professional Certificate in Data-Driven Retail Media

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The Professional Certificate in Data-Driven Retail Media is a comprehensive course designed to equip learners with essential skills for career advancement in the retail industry. This program highlights the importance of data-driven decision-making and its impact on retail media, an increasingly vital aspect of modern commerce.

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In this era of big data, retailers need professionals who can leverage data analytics to optimize marketing strategies, enhance customer experiences, and drive revenue growth. This course is designed to meet this industry demand, providing learners with hands-on experience in data analysis, digital marketing, and retail media planning. Upon completion, learners will be able to apply data-driven insights to retail media, creating effective campaigns that resonate with consumers. They will also gain a solid understanding of the retail media landscape, making them valuable assets in this competitive industry. Whether you're a marketing professional looking to upskill or a career changer seeking new opportunities, this course is an excellent stepping stone towards a rewarding career in data-driven retail media.

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โ€ข Data-Driven Retail Media Fundamentals
โ€ข Understanding Customer Segmentation and Profiling
โ€ข Retail Analytics: Key Metrics and KPIs
โ€ข Designing Effective Data-Driven Marketing Strategies
โ€ข Implementing location-based and Beacon Technologies
โ€ข Leveraging AI and Machine Learning in Retail Media
โ€ข Personalization and Recommendation Engines
โ€ข Multi-Channel Attribution Modeling
โ€ข Measuring and Optimizing Campaign Performance
โ€ข Privacy and Security in Data-Driven Retail Media

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN DATA-DRIVEN RETAIL MEDIA
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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