Advanced Certificate in Ad Campaign ROI: Data Mastery

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The Advanced Certificate in Ad Campaign ROI: Data Mastery is a crucial course for professionals seeking to master data-driven ad campaign strategies. This certificate course is designed to meet the growing industry demand for experts who can leverage data to maximize ROI from advertising campaigns.

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By enrolling in this course, learners will gain essential skills in data analysis, campaign optimization, and ROI measurement. They will learn how to use data to make informed decisions about ad campaigns, ensuring that every dollar spent on advertising contributes to the bottom line. The course covers key topics such as data storytelling, attribution modeling, and advanced analytics techniques. Upon completion of the course, learners will be equipped with the skills and knowledge needed to advance their careers in marketing, advertising, or any data-driven role. They will be able to demonstrate their expertise in data-driven ad campaign strategy, making them valuable assets to any organization.

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โ€ข Unit 1: Introduction to Ad Campaign ROI & Data Analysis – This unit will provide an overview of ad campaign ROI, its importance, and how data analysis is used to measure it.
โ€ข Unit 2: Data Collection Methods – Learn about different data collection methods, including primary and secondary sources, and their role in ad campaign ROI analysis.
โ€ข Unit 3: Data Cleaning & Preprocessing – This unit will teach you how to clean and preprocess data to ensure accurate and reliable ad campaign ROI analysis.
โ€ข Unit 4: Data Visualization Techniques – Learn how to use data visualization techniques to effectively communicate ad campaign ROI results to stakeholders.
โ€ข Unit 5: Statistical Analysis for Ad Campaign ROI – This unit will cover various statistical methods used to analyze ad campaign ROI, including hypothesis testing, regression analysis, and A/B testing.
โ€ข Unit 6: Machine Learning for Ad Campaign Optimization – Learn about the application of machine learning techniques for ad campaign optimization and how they can improve ROI.
โ€ข Unit 7: Attribution Modeling for Multi-Channel Ad Campaigns – This unit will teach you how to use attribution modeling to measure the ROI of multi-channel ad campaigns.
โ€ข Unit 8: Predictive Modeling for Ad Campaigns – Learn how to build predictive models for ad campaigns to improve ROI and make data-driven decisions.
โ€ข Unit 9: Data Privacy & Security in Ad Campaign ROI Analysis – This unit will cover data privacy and security best practices for ad campaign ROI analysis.
โ€ข Unit 10: Case Studies in Ad Campaign ROI – This unit will present real-world case studies demonstrating the application of data mastery in ad campaign ROI analysis.

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ADVANCED CERTIFICATE IN AD CAMPAIGN ROI: DATA MASTERY
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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