Executive Development Programme in Media Strategy: Radio Impact

• Unit 1: Introduction to Radio Industry

• Unit 2: Radio Listenership Trends and Analysis

• Unit 3: Radio Formats and Programming Strategy

• Unit 4: Radio Advertising and Marketing

• Unit 5: Crafting Effective Radio Advertising Campaigns

• Unit 6: Radio Impact Metrics and Evaluation

• Unit 7: Digital Integration in Radio Strategy

• Unit 8: Building and Maintaining Radio Brand Identity

• Unit 9: Radio Production Techniques and Best Practices

• Unit 10: Case Studies of Successful Radio Campaigns