Executive Development Programme in Media Strategy: Radio Impact
-- ViewingNowThe Executive Development Programme in Media Strategy: Radio Impact certificate course is a comprehensive program designed to provide learners with critical skills in radio media strategy. This course highlights the importance of radio as a powerful medium for communication and impactful storytelling, and how it can be leveraged for business growth and social change.
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โข Unit 1: Introduction to Radio Industry
โข Unit 2: Radio Listenership Trends and Analysis
โข Unit 3: Radio Formats and Programming Strategy
โข Unit 4: Radio Advertising and Marketing
โข Unit 5: Crafting Effective Radio Advertising Campaigns
โข Unit 6: Radio Impact Metrics and Evaluation
โข Unit 7: Digital Integration in Radio Strategy
โข Unit 8: Building and Maintaining Radio Brand Identity
โข Unit 9: Radio Production Techniques and Best Practices
โข Unit 10: Case Studies of Successful Radio Campaigns
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