Executive Development Programme in Storytelling for Educational Brand Building
-- viewing nowThe Executive Development Programme in Storytelling for Educational Brand Building is a certificate course designed to empower education professionals with the art of storytelling for effective brand building. This programme highlights the importance of compelling narratives in creating a strong educational brand, fostering loyalty, and driving student enrollment.
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Course Details
• Introduction to Storytelling: Understanding the power of stories in brand building, defining storytelling elements and their relevance in educational contexts.
• Brand Archetypes & Storytelling: Identifying brand archetypes, exploring their storytelling potential, and aligning them with educational brand strategies.
• Crafting the Educational Brand Narrative: Developing a compelling brand narrative that resonates with target audiences, incorporating core values, mission, and vision.
• Story-driven Content Creation: Designing engaging content that communicates the educational brand narrative through various formats and channels.
• Visual Storytelling: Utilizing visual elements like graphics, videos, and images to enhance storytelling and convey the educational brand message effectively.
• Stakeholder Engagement through Storytelling: Fostering connections with students, parents, faculty, and other stakeholders by sharing relevant stories and experiences.
• Measuring the Impact of Storytelling: Evaluating the effectiveness of storytelling strategies through key performance indicators and analytics.
• Adapting & Evolving the Story: Updating the educational brand narrative as the organization grows, ensuring it remains relevant and engaging for audiences.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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