Executive Development Programme in Storytelling for Educational Brand Building
-- ViewingNowThe Executive Development Programme in Storytelling for Educational Brand Building is a certificate course designed to empower education professionals with the art of storytelling for effective brand building. This programme highlights the importance of compelling narratives in creating a strong educational brand, fostering loyalty, and driving student enrollment.
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โข Introduction to Storytelling: Understanding the power of stories in brand building, defining storytelling elements and their relevance in educational contexts.
โข Brand Archetypes & Storytelling: Identifying brand archetypes, exploring their storytelling potential, and aligning them with educational brand strategies.
โข Crafting the Educational Brand Narrative: Developing a compelling brand narrative that resonates with target audiences, incorporating core values, mission, and vision.
โข Story-driven Content Creation: Designing engaging content that communicates the educational brand narrative through various formats and channels.
โข Visual Storytelling: Utilizing visual elements like graphics, videos, and images to enhance storytelling and convey the educational brand message effectively.
โข Stakeholder Engagement through Storytelling: Fostering connections with students, parents, faculty, and other stakeholders by sharing relevant stories and experiences.
โข Measuring the Impact of Storytelling: Evaluating the effectiveness of storytelling strategies through key performance indicators and analytics.
โข Adapting & Evolving the Story: Updating the educational brand narrative as the organization grows, ensuring it remains relevant and engaging for audiences.
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