Certificate in Email Marketing: GDPR Compliance
-- viewing nowThe Certificate in Email Marketing: GDPR Compliance course is essential for professionals seeking to excel in digital marketing. This course focuses on GDPR compliance in email marketing, a critical aspect of modern business communication.
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Course Details
• Understanding GDPR: An overview of the General Data Protection Regulation, its purpose, and how it affects email marketing.
• Personal Data and GDPR: Definition and examples of personal data, how it is collected, and GDPR's impact on handling personal data in email marketing.
• Consent and GDPR: Explanation of consent requirements, best practices for obtaining and documenting consent, and how to manage withdrawn consent.
• Data Subject Rights: Discussion of data subject rights under GDPR, including access, rectification, erasure, and objection, and how to handle these requests.
• Data Protection Principles: Examination of the data protection principles that email marketers must adhere to under GDPR.
• Data Breaches: Exploration of data breach definition, requirements for reporting, and creating a data breach response plan.
• GDPR Compliance for Email Marketing Tools: Overview of how to ensure email marketing tools, such as email service providers (ESPs), are GDPR compliant.
• GDPR Compliant Email Marketing Strategies: Guidance on developing GDPR compliant email marketing strategies, including segmentation, automation, and personalization.
• Maintaining and Demonstrating GDPR Compliance: Best practices for maintaining and demonstrating GDPR compliance in email marketing, including record keeping, audits, and ongoing training.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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