Certificate in Email Marketing: GDPR Compliance
-- ViewingNowThe Certificate in Email Marketing: GDPR Compliance course is essential for professionals seeking to excel in digital marketing. This course focuses on GDPR compliance in email marketing, a critical aspect of modern business communication.
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โข Understanding GDPR: An overview of the General Data Protection Regulation, its purpose, and how it affects email marketing.
โข Personal Data and GDPR: Definition and examples of personal data, how it is collected, and GDPR's impact on handling personal data in email marketing.
โข Consent and GDPR: Explanation of consent requirements, best practices for obtaining and documenting consent, and how to manage withdrawn consent.
โข Data Subject Rights: Discussion of data subject rights under GDPR, including access, rectification, erasure, and objection, and how to handle these requests.
โข Data Protection Principles: Examination of the data protection principles that email marketers must adhere to under GDPR.
โข Data Breaches: Exploration of data breach definition, requirements for reporting, and creating a data breach response plan.
โข GDPR Compliance for Email Marketing Tools: Overview of how to ensure email marketing tools, such as email service providers (ESPs), are GDPR compliant.
โข GDPR Compliant Email Marketing Strategies: Guidance on developing GDPR compliant email marketing strategies, including segmentation, automation, and personalization.
โข Maintaining and Demonstrating GDPR Compliance: Best practices for maintaining and demonstrating GDPR compliance in email marketing, including record keeping, audits, and ongoing training.
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