Executive Development Programme in Sports PR: Leadership & Influence

-- viewing now

The Executive Development Programme in Sports PR: Leadership & Influence is a certificate course designed to equip learners with essential skills for career advancement in the sports industry. This programme emphasizes the importance of strategic communication, leadership, and influence in sports public relations.

4.0
Based on 2,134 reviews

7,660+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

With the growing demand for experienced sports PR professionals, this course provides learners with the latest industry insights, tools, and techniques to succeed in this competitive field. Learners will gain a deep understanding of stakeholder management, media relations, and crisis communication in sports, as well as the opportunity to develop their leadership and influence skills through practical exercises and case studies. By the end of this course, learners will have gained the confidence and expertise to lead and manage high-performing sports PR teams, build strong relationships with key stakeholders, and navigate complex PR challenges in the sports industry. This course is an excellent opportunity for PR professionals looking to specialize in sports or for sports industry leaders seeking to enhance their communication and leadership skills.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Leadership Essentials in Sports PR: Understanding the role of leadership in sports PR and developing key skills for effective communication, team management, and decision-making.
Building Influence in Sports PR: Learning how to build and maintain relationships with key stakeholders, including athletes, coaches, fans, and the media, to enhance the reputation and success of a sports organization.
Strategic Communication in Sports PR: Developing and implementing effective communication strategies that align with the goals and values of a sports organization, including media relations, social media, and crisis communication.
Change Management in Sports PR: Navigating and leading change in a sports organization, including managing transitions, addressing resistance, and fostering a culture of innovation and continuous improvement.
Ethics in Sports PR: Understanding the ethical considerations and dilemmas that arise in sports PR, including issues related to fairness, transparency, accountability, and diversity, and developing strategies for ethical decision-making.
Stakeholder Management in Sports PR: Identifying and managing key stakeholders in a sports organization, including sponsors, partners, regulators, and the community, to build and maintain positive relationships and mutual benefits.
Crisis Communication in Sports PR: Developing and implementing effective crisis communication strategies to protect the reputation and credibility of a sports organization during times of crisis or controversy.
Social Media and Digital Communication in Sports PR: Leveraging social media and digital communication tools to enhance the reach and impact of sports PR efforts, including content creation, engagement, and analytics.
Measurement and Evaluation in Sports PR: Establishing and tracking key performance indicators (KPIs) to evaluate the effectiveness of sports PR campaigns and initiatives, and using data and insights to inform future strategies.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS PR: LEADERSHIP & INFLUENCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment