Executive Development Programme in Sports PR: Leadership & Influence

Name: Executive Development Programme in Sports PR: Leadership & Influence
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The Executive Development Programme in Sports PR: Leadership & Influence is a certificate course designed to equip learners with essential skills for career advancement in the sports industry. This programme emphasizes the importance of strategic communication, leadership, and influence in sports public relations.

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AboutThisCourse

With the growing demand for experienced sports PR professionals, this course provides learners with the latest industry insights, tools, and techniques to succeed in this competitive field. Learners will gain a deep understanding of stakeholder management, media relations, and crisis communication in sports, as well as the opportunity to develop their leadership and influence skills through practical exercises and case studies. By the end of this course, learners will have gained the confidence and expertise to lead and manage high-performing sports PR teams, build strong relationships with key stakeholders, and navigate complex PR challenges in the sports industry. This course is an excellent opportunity for PR professionals looking to specialize in sports or for sports industry leaders seeking to enhance their communication and leadership skills.

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CourseDetails

• Leadership Essentials in Sports PR: Understanding the role of leadership in sports PR and developing key skills for effective communication, team management, and decision-making.
• Building Influence in Sports PR: Learning how to build and maintain relationships with key stakeholders, including athletes, coaches, fans, and the media, to enhance the reputation and success of a sports organization.
• Strategic Communication in Sports PR: Developing and implementing effective communication strategies that align with the goals and values of a sports organization, including media relations, social media, and crisis communication.
• Change Management in Sports PR: Navigating and leading change in a sports organization, including managing transitions, addressing resistance, and fostering a culture of innovation and continuous improvement.
• Ethics in Sports PR: Understanding the ethical considerations and dilemmas that arise in sports PR, including issues related to fairness, transparency, accountability, and diversity, and developing strategies for ethical decision-making.
• Stakeholder Management in Sports PR: Identifying and managing key stakeholders in a sports organization, including sponsors, partners, regulators, and the community, to build and maintain positive relationships and mutual benefits.
• Crisis Communication in Sports PR: Developing and implementing effective crisis communication strategies to protect the reputation and credibility of a sports organization during times of crisis or controversy.
• Social Media and Digital Communication in Sports PR: Leveraging social media and digital communication tools to enhance the reach and impact of sports PR efforts, including content creation, engagement, and analytics.
• Measurement and Evaluation in Sports PR: Establishing and tracking key performance indicators (KPIs) to evaluate the effectiveness of sports PR campaigns and initiatives, and using data and insights to inform future strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS PR: LEADERSHIP & INFLUENCE

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London School of International Business (LSIB)

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05 May 2025

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