Professional Certificate in Google News and Crisis Communications
-- viewing nowThe Professional Certificate in Google News and Crisis Communications is a comprehensive course that equips learners with essential skills for career advancement in the field of public relations and crisis management. This program is designed to meet the growing industry demand for professionals who can effectively manage a company's public image during times of crisis.
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Course Details
• Unit 1: Introduction to Google News and Crisis Communications
• Unit 2: Setting Up and Optimizing Google News Publisher Center
• Unit 3: Leveraging Google Trends for Crisis Communications
• Unit 4: Google Alerts and Social Media Monitoring for Real-time Insights
• Unit 5: Creating Effective News Articles for Google News
• Unit 6: Utilizing Google Search Console for News Sites
• Unit 7: Best Practices for Google News during Crisis Situations
• Unit 8: Google's Crisis Response Team and Resources
• Unit 9: Measuring Success: Google Analytics for News Sites
• Unit 10: Case Studies: Successful Google News and Crisis Communications
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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