Professional Certificate in Google News and Crisis Communications
-- ViewingNowThe Professional Certificate in Google News and Crisis Communications is a comprehensive course that equips learners with essential skills for career advancement in the field of public relations and crisis management. This program is designed to meet the growing industry demand for professionals who can effectively manage a company's public image during times of crisis.
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โข Unit 1: Introduction to Google News and Crisis Communications
โข Unit 2: Setting Up and Optimizing Google News Publisher Center
โข Unit 3: Leveraging Google Trends for Crisis Communications
โข Unit 4: Google Alerts and Social Media Monitoring for Real-time Insights
โข Unit 5: Creating Effective News Articles for Google News
โข Unit 6: Utilizing Google Search Console for News Sites
โข Unit 7: Best Practices for Google News during Crisis Situations
โข Unit 8: Google's Crisis Response Team and Resources
โข Unit 9: Measuring Success: Google Analytics for News Sites
โข Unit 10: Case Studies: Successful Google News and Crisis Communications
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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