Masterclass Certificate in YouTube Ads Targeting: Actionable Knowledge
-- viewing nowThe Masterclass Certificate in YouTube Ads Targeting: Actionable Knowledge is a comprehensive course designed to empower learners with the essential skills required for effective YouTube advertising. This program focuses on actionable strategies, diving deep into YouTube's ad platform, audience targeting, and data analysis.
7,148+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• YouTube Ads Targeting Fundamentals • Understanding audience targeting on YouTube, including demographics, interests, and habits.• Utilizing affinity audiences and custom affinity audiences for precise targeting.• Overview of lookalike audiences and how to leverage them for video ads.
• YouTube Ad Formats • Overview of different YouTube ad formats, such as skippable and non-skippable ads, bumper ads, and sponsored cards.• Best practices for creating effective YouTube video ads.• Using remarketing lists for YouTube ads to target users who have engaged with your brand.
• YouTube Analytics • Analyzing YouTube ad performance using key metrics such as views, unique viewers, and click-through rates.• Identifying patterns and trends in YouTube ad engagement.• Utilizing YouTube Analytics to optimize future video ad campaigns.
• YouTube Ad Targeting Strategies • Implementing advanced targeting strategies, such as placement targeting and topic targeting.• Utilizing contextual targeting to reach users watching videos related to your brand.• Combining targeting methods to maximize video ad reach and engagement.
• YouTube Ad Optimization • Testing and optimizing YouTube ad creative, including video content, ad copy, and calls to action.• A/B testing different targeting strategies to identify top-performing approaches.• Using YouTube ad insights to inform future video advertising efforts.
• YouTube Audience Insights • Understanding audience demographics, interests, and behaviors.• Identifying key trends and patterns in audience engagement.• Utilizing audience insights to inform video ad targeting and optimization.
• YouTube Advertising Best Practices • Following YouTube ad policies and guidelines to ensure ad compliance.• Adhering to industry standards for video ad creative and messaging.• Continuously monitoring and optimizing video ad campaigns for maximum impact.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate