Masterclass Certificate in YouTube Ads Targeting: Actionable Knowledge

Name: Masterclass Certificate in YouTube Ads Targeting: Actionable Knowledge
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The Masterclass Certificate in YouTube Ads Targeting: Actionable Knowledge is a comprehensive course designed to empower learners with the essential skills required for effective YouTube advertising. This program focuses on actionable strategies, diving deep into YouTube's ad platform, audience targeting, and data analysis.

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AboutThisCourse

In an era where video content dominates digital marketing, this course is crucial for career advancement. According to HubSpot, video is the most commonly used format in content marketing, and YouTube is the second most popular platform for viewing videos. Thus, mastering YouTube Ads Targeting is a valuable skill in high industry demand. Upon completion, learners will be equipped with the ability to create data-driven ad campaigns, optimize audience reach, and analyze performance metrics. By earning this certification, professionals demonstrate their commitment to staying updated on the latest advertising trends, ensuring their expertise remains relevant and competitive in the ever-evolving digital marketing landscape.

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CourseDetails

• YouTube Ads Targeting Fundamentals • Understanding audience targeting on YouTube, including demographics, interests, and habits.• Utilizing affinity audiences and custom affinity audiences for precise targeting.• Overview of lookalike audiences and how to leverage them for video ads.

• YouTube Ad Formats • Overview of different YouTube ad formats, such as skippable and non-skippable ads, bumper ads, and sponsored cards.• Best practices for creating effective YouTube video ads.• Using remarketing lists for YouTube ads to target users who have engaged with your brand.

• YouTube Analytics • Analyzing YouTube ad performance using key metrics such as views, unique viewers, and click-through rates.• Identifying patterns and trends in YouTube ad engagement.• Utilizing YouTube Analytics to optimize future video ad campaigns.

• YouTube Ad Targeting Strategies • Implementing advanced targeting strategies, such as placement targeting and topic targeting.• Utilizing contextual targeting to reach users watching videos related to your brand.• Combining targeting methods to maximize video ad reach and engagement.

• YouTube Ad Optimization • Testing and optimizing YouTube ad creative, including video content, ad copy, and calls to action.• A/B testing different targeting strategies to identify top-performing approaches.• Using YouTube ad insights to inform future video advertising efforts.

• YouTube Audience Insights • Understanding audience demographics, interests, and behaviors.• Identifying key trends and patterns in audience engagement.• Utilizing audience insights to inform video ad targeting and optimization.

• YouTube Advertising Best Practices • Following YouTube ad policies and guidelines to ensure ad compliance.• Adhering to industry standards for video ad creative and messaging.• Continuously monitoring and optimizing video ad campaigns for maximum impact.

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EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN YOUTUBE ADS TARGETING: ACTIONABLE KNOWLEDGE

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London School of International Business (LSIB)

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05 May 2025

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