Professional Certificate in Ad Performance: Essentials

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The Professional Certificate in Ad Performance: Essentials is a crucial course for digital marketers seeking to optimize ad campaigns and drive business growth. With the ever-growing demand for experts who can deliver high-performing ad campaigns, this course is designed to equip learners with essential skills to meet industry needs.

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About this course

This course covers key topics including ad targeting, measurement, and optimization across various platforms such as Google, Facebook, and LinkedIn. Learners will gain hands-on experience in creating and managing ad campaigns, analyzing performance data, and making data-driven decisions to improve ad performance. By completing this course, learners will not only enhance their understanding of ad performance but will also gain a competitive edge in the job market. They will be able to demonstrate their expertise in ad performance optimization, making them highly valuable to potential employers and clients in the digital marketing industry.

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Course Details

• Unit 1: Introduction to Ad Performance Metrics
• Unit 2: Understanding Targeting and Segmentation for Ad Campaigns
• Unit 3: Mastering Ad Copywriting and Design
• Unit 4: Overview of Ad Platforms: Google Ads, Facebook Ads, LinkedIn Ads
• Unit 5: Ad Campaign Setup and Management
• Unit 6: A/B Testing and Optimization Techniques
• Unit 7: Measuring Ad Performance and Attribution
• Unit 8: Advanced Strategies for Ad Performance
• Unit 9: Legal and Ethical Considerations in Advertising
• Unit 10: Future Trends in Advertising and Digital Marketing

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD PERFORMANCE: ESSENTIALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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