Certificate in Ad Conversion Path Metrics and Analysis
-- viewing nowThe Certificate in Ad Conversion Path Metrics and Analysis is a crucial course for digital marketers seeking to optimize advertising performance and drive business growth. This program delves into the essential metrics and analytics techniques for understanding ad conversion pathways, enabling learners to make data-driven decisions and enhance ROI.
4,975+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to Ad Conversion Path Metrics
• Unit 2: Understanding Key Ad Conversion Path Metrics
• Unit 3: Multi-Channel Funnel Analysis
• Unit 4: Assisted Conversions and their Importance
• Unit 5: Top Conversion Paths Report
• Unit 6: Time Lag and Path Length Analysis
• Unit 7: Conversion Probability and Paths
• Unit 8: Model Comparison Tool in Google Analytics
• Unit 9: Data-Driven Attribution Model
• Unit 10: Implementing Ad Conversion Path Metrics in Marketing Strategies
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate