Certificate in Ad Conversion Path Metrics and Analysis
-- ViewingNowThe Certificate in Ad Conversion Path Metrics and Analysis is a crucial course for digital marketers seeking to optimize advertising performance and drive business growth. This program delves into the essential metrics and analytics techniques for understanding ad conversion pathways, enabling learners to make data-driven decisions and enhance ROI.
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GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to Ad Conversion Path Metrics
โข Unit 2: Understanding Key Ad Conversion Path Metrics
โข Unit 3: Multi-Channel Funnel Analysis
โข Unit 4: Assisted Conversions and their Importance
โข Unit 5: Top Conversion Paths Report
โข Unit 6: Time Lag and Path Length Analysis
โข Unit 7: Conversion Probability and Paths
โข Unit 8: Model Comparison Tool in Google Analytics
โข Unit 9: Data-Driven Attribution Model
โข Unit 10: Implementing Ad Conversion Path Metrics in Marketing Strategies
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