Global Certificate in Next-Gen Acquisition Funnels
-- viewing nowThe Global Certificate in Next-Gen Acquisition Funnels is a comprehensive course designed to empower modern marketers with the essential skills needed to thrive in today's digital landscape. This course focuses on the importance of data-driven decision-making, automation, and personalization in creating high-converting acquisition funnels.
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Course Details
• Next-Gen Acquisition Funnels Overview: Understanding the modern acquisition funnel, its components, and how to optimize it for maximum results.
• Customer Research and Personas: Identifying and understanding target audiences, creating customer personas, and using research to inform acquisition strategies.
• Content Marketing for Acquisition: Creating and distributing valuable, relevant, and consistent content to attract and engage potential customers.
• Paid Advertising and Retargeting: Utilizing paid advertising channels, such as Google Ads and social media, to reach new audiences, and implementing retargeting campaigns to re-engage potential customers.
• Conversion Rate Optimization (CRO): Improving website and landing page design, copy, and user experience to increase conversion rates and maximize results.
• Email Marketing and Automation: Building and managing email lists, creating effective email campaigns, and automating workflows to nurture leads and drive conversions.
• Sales Funnel Analytics and Reporting: Tracking and analyzing key metrics, such as traffic, conversion rates, and customer lifetime value, and using data to inform future acquisition strategies.
• Ethical Considerations in Acquisition: Ensuring compliance with data privacy regulations and ethical guidelines, and building trust with potential customers through transparent and honest marketing practices.
Note: These units are not ranked by importance, and the final list may vary based on the specific needs and goals of the course.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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