Global Certificate in Next-Gen Acquisition Funnels
-- ViewingNowThe Global Certificate in Next-Gen Acquisition Funnels is a comprehensive course designed to empower modern marketers with the essential skills needed to thrive in today's digital landscape. This course focuses on the importance of data-driven decision-making, automation, and personalization in creating high-converting acquisition funnels.
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โข Next-Gen Acquisition Funnels Overview: Understanding the modern acquisition funnel, its components, and how to optimize it for maximum results.
โข Customer Research and Personas: Identifying and understanding target audiences, creating customer personas, and using research to inform acquisition strategies.
โข Content Marketing for Acquisition: Creating and distributing valuable, relevant, and consistent content to attract and engage potential customers.
โข Paid Advertising and Retargeting: Utilizing paid advertising channels, such as Google Ads and social media, to reach new audiences, and implementing retargeting campaigns to re-engage potential customers.
โข Conversion Rate Optimization (CRO): Improving website and landing page design, copy, and user experience to increase conversion rates and maximize results.
โข Email Marketing and Automation: Building and managing email lists, creating effective email campaigns, and automating workflows to nurture leads and drive conversions.
โข Sales Funnel Analytics and Reporting: Tracking and analyzing key metrics, such as traffic, conversion rates, and customer lifetime value, and using data to inform future acquisition strategies.
โข Ethical Considerations in Acquisition: Ensuring compliance with data privacy regulations and ethical guidelines, and building trust with potential customers through transparent and honest marketing practices.
Note: These units are not ranked by importance, and the final list may vary based on the specific needs and goals of the course.
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