Global Certificate in Retargeting: Expanding Your Reach

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The Global Certificate in Retargeting: Expanding Your Reach is a crucial course for digital marketers aiming to enhance their retargeting skills. With the increasing demand for personalized online advertising, retargeting has become a vital strategy for businesses to re-engage potential customers.

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About this course

This certificate course equips learners with essential skills in campaign planning, execution, and analysis, enabling them to create effective retargeting strategies that drive conversions and increase ROI. The course covers various retargeting techniques, including pixel-based and list-based retargeting, and teaches learners how to create and optimize campaigns on different platforms such as Google, Facebook, and LinkedIn. By completing this course, learners will gain a competitive edge in their careers, demonstrate their expertise in retargeting, and increase their value to employers in the rapidly evolving digital marketing industry.

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Course Details

Retargeting Fundamentals: Understanding Retargeting, Retargeting vs. Remarketing, Importance of Retargeting, Retargeting Statistics
Pixel Setup and Management: Introduction to Pixels, Setting Up Pixels, Managing Pixel Events, Troubleshooting Pixel Issues
Audience Segmentation: Introduction to Audience Segmentation, Creating Custom Audiences, Lookalike Audiences, Dynamic Audiences
Creating Retargeting Campaigns: Campaign Objectives, Ad Formats, Ad Placements, Bid Strategies, Ad Scheduling
Retargeting Best Practices: Frequency Capping, Creative Testing, Cross-Device Retargeting, Sequential Messaging
Measurement and Optimization: Introduction to Retargeting Metrics, Setting Up Conversion Tracking, A/B Testing, Campaign Optimization Techniques
Privacy and Compliance: Adhering to Privacy Policies, User Consent, Data Security, Industry Regulations
Case Studies and Real-World Examples: Successful Retargeting Campaigns, Lessons Learned, Key Takeaways
Emerging Trends in Retargeting: Artificial Intelligence, Machine Learning, Automation, Personalization, Multi-Channel Retargeting

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN RETARGETING: EXPANDING YOUR REACH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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