Global Certificate in Retargeting: Expanding Your Reach

Name: Global Certificate in Retargeting: Expanding Your Reach
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The Global Certificate in Retargeting: Expanding Your Reach is a crucial course for digital marketers aiming to enhance their retargeting skills. With the increasing demand for personalized online advertising, retargeting has become a vital strategy for businesses to re-engage potential customers.

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AboutThisCourse

This certificate course equips learners with essential skills in campaign planning, execution, and analysis, enabling them to create effective retargeting strategies that drive conversions and increase ROI. The course covers various retargeting techniques, including pixel-based and list-based retargeting, and teaches learners how to create and optimize campaigns on different platforms such as Google, Facebook, and LinkedIn. By completing this course, learners will gain a competitive edge in their careers, demonstrate their expertise in retargeting, and increase their value to employers in the rapidly evolving digital marketing industry.

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CourseDetails

• Retargeting Fundamentals: Understanding Retargeting, Retargeting vs. Remarketing, Importance of Retargeting, Retargeting Statistics
• Pixel Setup and Management: Introduction to Pixels, Setting Up Pixels, Managing Pixel Events, Troubleshooting Pixel Issues
• Audience Segmentation: Introduction to Audience Segmentation, Creating Custom Audiences, Lookalike Audiences, Dynamic Audiences
• Creating Retargeting Campaigns: Campaign Objectives, Ad Formats, Ad Placements, Bid Strategies, Ad Scheduling
• Retargeting Best Practices: Frequency Capping, Creative Testing, Cross-Device Retargeting, Sequential Messaging
• Measurement and Optimization: Introduction to Retargeting Metrics, Setting Up Conversion Tracking, A/B Testing, Campaign Optimization Techniques
• Privacy and Compliance: Adhering to Privacy Policies, User Consent, Data Security, Industry Regulations
• Case Studies and Real-World Examples: Successful Retargeting Campaigns, Lessons Learned, Key Takeaways
• Emerging Trends in Retargeting: Artificial Intelligence, Machine Learning, Automation, Personalization, Multi-Channel Retargeting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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GLOBAL CERTIFICATE IN RETARGETING: EXPANDING YOUR REACH

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London School of International Business (LSIB)

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05 May 2025

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