Executive Development Programme in Google News and Digital Marketing Strategy

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The Executive Development Programme in Google News and Digital Marketing Strategy certificate course is a crucial program for professionals aiming to excel in digital marketing. With the increasing demand for online news and marketing, this course is essential for career advancement.

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About this course

The curriculum covers various topics, including search engine optimization (SEO), social media, and content marketing. Learners will gain practical skills in data analysis, audience targeting, and campaign management. The course is designed to equip professionals with the tools and strategies necessary to succeed in today's digital landscape. By completing this program, learners will be able to demonstrate their expertise in digital marketing, leading to new opportunities and career growth.

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Course Details

Unit 1: Introduction to Google News and Digital Marketing Strategy
Unit 2: Understanding Google News Algorithm and Guidelines
Unit 3: Keyword Research and Optimization for Google News
Unit 4: Crafting Compelling Headlines and Meta Descriptions
Unit 5: Google News Publisher Center Setup and Management
Unit 6: Leveraging Social Media for Google News Optimization
Unit 7: Google Analytics and Data Analysis for News Websites
Unit 8: Advanced SEO Strategies for Google News
Unit 9: Utilizing AMP (Accelerated Mobile Pages) for Faster Load Times
Unit 10: Measuring Success: KPIs and Performance Metrics for Google News

Career Path

The above code displays a 3D Pie chart showcasing the career paths in the Executive Development Programme for Google News & Digital Marketing Strategy. The chart highlights job market trends, with Marketing Manager taking the lead at 35%, followed by Digital Marketing Specialist (30%), SEO Specialist (20%), Content Marketing Specialist (10%), and Social Media Manager (5%). Organizations can leverage this data to adapt their Executive Development Programmes to align with industry demands and maximize their workforce's potential. The transparent background and responsive design ensure the chart adapts to various screen sizes while maintaining a clean, engaging visualization.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE NEWS AND DIGITAL MARKETING STRATEGY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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