Global Certificate in Ad Tech: High-Performance Solutions
-- viewing nowThe Global Certificate in Ad Tech: High-Performance Solutions is a comprehensive course designed to meet the growing industry demand for experts in Ad Tech. This certificate course emphasizes the importance of cutting-edge advertising technology and its impact on business growth.
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Course Details
• Unit 1: Introduction to Ad Tech – Understanding the advertising technology landscape, key players, and trends.
• Unit 2: Ad Operations – Learning ad operations best practices, campaign management, and optimization techniques.
• Unit 3: Ad Formats and Placements – Exploring various ad formats, placements, and creative strategies.
• Unit 4: Ad Servers and Data Management Platforms (DMPs) – Examining ad servers, DMPs, and their role in delivering personalized user experiences.
• Unit 5: Programmatic Advertising – Delving into programmatic advertising, real-time bidding, and private marketplaces.
• Unit 6: Ad Fraud and Viewability – Understanding ad fraud, viewability, and brand safety challenges, and how to mitigate them.
• Unit 7: Multi-Channel Attribution – Discovering multi-channel attribution strategies to measure cross-platform performance.
• Unit 8: Data Privacy and Compliance – Learning about global data privacy regulations, GDPR, CCPA, and maintaining compliance.
• Unit 9: Emerging Ad Tech Trends – Investigating emerging trends in Ad Tech, including AI, VR, and AR.
• Unit 10: Ad Tech Case Studies – Analyzing real-world Ad Tech case studies to understand best practices and successful implementations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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