Global Certificate in Ad Tech: High-Performance Solutions
-- ViewingNowThe Global Certificate in Ad Tech: High-Performance Solutions is a comprehensive course designed to meet the growing industry demand for experts in Ad Tech. This certificate course emphasizes the importance of cutting-edge advertising technology and its impact on business growth.
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โข Unit 1: Introduction to Ad Tech โ Understanding the advertising technology landscape, key players, and trends.
โข Unit 2: Ad Operations โ Learning ad operations best practices, campaign management, and optimization techniques.
โข Unit 3: Ad Formats and Placements โ Exploring various ad formats, placements, and creative strategies.
โข Unit 4: Ad Servers and Data Management Platforms (DMPs) โ Examining ad servers, DMPs, and their role in delivering personalized user experiences.
โข Unit 5: Programmatic Advertising โ Delving into programmatic advertising, real-time bidding, and private marketplaces.
โข Unit 6: Ad Fraud and Viewability โ Understanding ad fraud, viewability, and brand safety challenges, and how to mitigate them.
โข Unit 7: Multi-Channel Attribution โ Discovering multi-channel attribution strategies to measure cross-platform performance.
โข Unit 8: Data Privacy and Compliance โ Learning about global data privacy regulations, GDPR, CCPA, and maintaining compliance.
โข Unit 9: Emerging Ad Tech Trends โ Investigating emerging trends in Ad Tech, including AI, VR, and AR.
โข Unit 10: Ad Tech Case Studies โ Analyzing real-world Ad Tech case studies to understand best practices and successful implementations.
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