Global Certificate in YouTube Ads: Next-Gen Targeting

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The Global Certificate in YouTube Ads: Next-Gen Targeting course is a must-take for professionals seeking to harness the power of video advertising. This course emphasizes the importance of data-driven targeting, helping learners create impactful YouTube ad campaigns that resonate with their audience.

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About this course

With the explosive growth of online video consumption, mastering YouTube Ads is a crucial skill for digital marketers, providing an estimated return on investment of up to 80%. Through expert-led instruction, learners gain hands-on experience with YouTube's ad platform, exploring innovative targeting strategies and advanced analytics. This comprehensive course empowers learners with essential skills, ensuring they stay competitive and in-demand in the ever-evolving digital marketing landscape. Equip yourself with the tools to drive successful YouTube ad campaigns, and boost your career potential with the Global Certificate in YouTube Ads: Next-Gen Targeting.

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Course Details

Unit 1: Introduction to YouTube Ads & Next-Gen Targeting
Unit 2: Understanding YouTube Ad Formats (Skippable, Discovery, Bumper, etc.)
Unit 3: Audience Targeting Strategies on YouTube (Demographics, Interests, Remarketing, etc.)
Unit 4: Content Placement: Finding the Right Channels & Videos
Unit 5: Crafting Compelling Video Ads for Maximum Engagement
Unit 6: Utilizing Google's Audience Expansion Tool
Unit 7: Leveraging Custom Intent Audiences & Affinity Audiences
Unit 8: Incorporating YouTube Ads in a Cross-Channel Strategy
Unit 9: Measuring Success: Key Metrics & Performance Analysis
Unit 10: Advanced Strategies: Personalization, Sequential Messaging, & AI-Powered Optimizations

Career Path

In the ever-evolving digital landscape, YouTube ads have proven to be a powerful and lucrative avenue for businesses to reach their target audience. As a result, the demand for skilled professionals in YouTube ads has surged across the UK. Let's dive into a captivating 3D pie chart, illustrating the current industry trends and skill demand in the YouTube ads industry. 1. YouTube Ads Manager: Overseeing campaigns and driving results As a YouTube Ads Manager, you'll be responsible for planning, executing, and optimising YouTube ad campaigns to meet your client's goals. This role typically garners an average salary of £25,000 in the UK. 2. YouTube Ads Specialist: Technical prowess to create compelling ads A YouTube Ads Specialist focuses on the technical aspects of ad creation, including video editing, animation, and copywriting. This role commands an average salary of £30,000 in the UK. 3. YouTube Ads Consultant: Strategic insight to guide business decisions As a YouTube Ads Consultant, you'll offer expert advice to businesses, helping them develop and implement effective YouTube ad strategies. This role typically earns an average salary of £20,000 in the UK. 4. YouTube Ads Strategist: Driving innovation for maximum impact A YouTube Ads Strategist creates innovative, data-driven strategies that maximise campaign performance. This role often attracts an average salary of £28,000 in the UK. The 3D pie chart above provides a vibrant visual representation of the current UK job market trends and salary ranges for professionals in the YouTube ads industry. The transparent background and harmonious colour palette allow for an engaging and visually appealing experience, showcasing the dynamic growth of this burgeoning field.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN YOUTUBE ADS: NEXT-GEN TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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