Global Certificate in YouTube Ads: Next-Gen Targeting

Name: Global Certificate in YouTube Ads: Next-Gen Targeting
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The Global Certificate in YouTube Ads: Next-Gen Targeting course is a must-take for professionals seeking to harness the power of video advertising. This course emphasizes the importance of data-driven targeting, helping learners create impactful YouTube ad campaigns that resonate with their audience.

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AboutThisCourse

With the explosive growth of online video consumption, mastering YouTube Ads is a crucial skill for digital marketers, providing an estimated return on investment of up to 80%. Through expert-led instruction, learners gain hands-on experience with YouTube's ad platform, exploring innovative targeting strategies and advanced analytics. This comprehensive course empowers learners with essential skills, ensuring they stay competitive and in-demand in the ever-evolving digital marketing landscape. Equip yourself with the tools to drive successful YouTube ad campaigns, and boost your career potential with the Global Certificate in YouTube Ads: Next-Gen Targeting.

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CourseDetails

• Unit 1: Introduction to YouTube Ads & Next-Gen Targeting
• Unit 2: Understanding YouTube Ad Formats (Skippable, Discovery, Bumper, etc.)
• Unit 3: Audience Targeting Strategies on YouTube (Demographics, Interests, Remarketing, etc.)
• Unit 4: Content Placement: Finding the Right Channels & Videos
• Unit 5: Crafting Compelling Video Ads for Maximum Engagement
• Unit 6: Utilizing Google's Audience Expansion Tool
• Unit 7: Leveraging Custom Intent Audiences & Affinity Audiences
• Unit 8: Incorporating YouTube Ads in a Cross-Channel Strategy
• Unit 9: Measuring Success: Key Metrics & Performance Analysis
• Unit 10: Advanced Strategies: Personalization, Sequential Messaging, & AI-Powered Optimizations

CareerPath

In the ever-evolving digital landscape, YouTube ads have proven to be a powerful and lucrative avenue for businesses to reach their target audience. As a result, the demand for skilled professionals in YouTube ads has surged across the UK. Let's dive into a captivating 3D pie chart, illustrating the current industry trends and skill demand in the YouTube ads industry. 1. YouTube Ads Manager: Overseeing campaigns and driving results As a YouTube Ads Manager, you'll be responsible for planning, executing, and optimising YouTube ad campaigns to meet your client's goals. This role typically garners an average salary of £25,000 in the UK. 2. YouTube Ads Specialist: Technical prowess to create compelling ads A YouTube Ads Specialist focuses on the technical aspects of ad creation, including video editing, animation, and copywriting. This role commands an average salary of £30,000 in the UK. 3. YouTube Ads Consultant: Strategic insight to guide business decisions As a YouTube Ads Consultant, you'll offer expert advice to businesses, helping them develop and implement effective YouTube ad strategies. This role typically earns an average salary of £20,000 in the UK. 4. YouTube Ads Strategist: Driving innovation for maximum impact A YouTube Ads Strategist creates innovative, data-driven strategies that maximise campaign performance. This role often attracts an average salary of £28,000 in the UK. The 3D pie chart above provides a vibrant visual representation of the current UK job market trends and salary ranges for professionals in the YouTube ads industry. The transparent background and harmonious colour palette allow for an engaging and visually appealing experience, showcasing the dynamic growth of this burgeoning field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN YOUTUBE ADS: NEXT-GEN TARGETING

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London School of International Business (LSIB)

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05 May 2025

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