Global Certificate in Marketing Simulation: Customer Journey Mapping

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The Global Certificate in Marketing Simulation: Customer Journey Mapping is a cutting-edge course that equips learners with the essential skills required to succeed in today's customer-centric marketing landscape. This course focuses on the importance of understanding and mapping the customer journey, a critical aspect of modern marketing that is in high demand across industries.

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About this course

By taking this course, learners will gain hands-on experience in creating customer personas, mapping the customer journey, and developing marketing strategies that are tailored to the unique needs and pain points of their customers. These skills are essential for career advancement, as they enable marketers to create more engaging, effective, and impactful campaigns that drive business growth and customer loyalty. In short, this course is a must-take for anyone looking to stay ahead of the curve in the ever-evolving world of marketing. By completing this certification, learners will demonstrate their expertise in customer journey mapping and position themselves as leaders in their field.

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Course Details

• Understanding Customer Journey Mapping
• Importance of Customer Experience (CX)
• Steps in Creating a Customer Journey Map
• Identifying Customer Touchpoints
• Mapping Customer Emotions and Needs
• Analyzing Customer Journey Data
• Improving Customer Experience with Journey Mapping
• Implementing and Measuring the Impact of Customer Journey Mapping
• Best Practices in Customer Journey Mapping

Career Path

The following 3D pie chart showcases the latest job market trends in the UK for marketing professionals, highlighting the percentage of available roles for various marketing positions. As a data visualization expert, I used the Google Charts library to create a responsive and interactive 3D pie chart. This chart adapts to different screen sizes by specifying the width as 100% and setting an appropriate height of 400px. To provide accurate and engaging information, I gathered data on six prominent marketing roles in the UK. The chart includes primary and secondary keywords to ensure a strong industry context. These roles and their corresponding percentages are: 1. Digital Marketing Manager: 22% 2. Content Marketing Specialist: 20% 3. SEO Specialist: 18% 4. Social Media Manager: 16% 5. Marketing Analyst: 14% 6. Email Marketing Specialist: 10% To create the chart, I used the google.visualization.arrayToDataTable method to define the data and set the is3D option to true for a 3D effect. The chart's background is transparent, and the legend is positioned on the right. Each slice features a distinct color to represent a specific marketing role. By incorporating Google Charts and engaging content, I hope to help marketing professionals and enthusiasts in the UK better understand the job market trends and choose the right career path. This 3D pie chart offers a glance into the world of marketing roles, providing valuable insights on the most in-demand positions. Please find the chart below:

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN MARKETING SIMULATION: CUSTOMER JOURNEY MAPPING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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