Professional Certificate in Ad Campaign Data Skills
-- viewing nowThe Professional Certificate in Ad Campaign Data Skills is a comprehensive course that empowers learners with the essential data skills required to excel in digital advertising campaigns. In today's data-driven world, understanding how to interpret and apply data is crucial for career advancement in the advertising industry.
7,962+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• <data-driven ad campaigns>: Understanding the basics of data-driven ad campaigns and their importance in modern marketing.<br> • <data analysis tools>: Introduction to various data analysis tools such as Google Analytics, Tableau, and Power BI.<br> • <audience segmentation>: Learning how to segment audiences based on demographics, interests, and behavior for targeted ad campaigns.<br> • <campaign performance metrics>: Understanding key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to measure campaign success.<br> • <A/B testing>: Techniques and best practices for conducting A/B tests to optimize ad campaigns.<br> • <data visualization>: Presenting data in a clear and concise manner to inform decision-making and drive results.<br> • <customer lifetime value (CLV)>: Understanding the concept of CLV and how it can inform ad campaign strategy.<br> • <attribution modeling>: Learning about different attribution models and how to use them to determine the ROI of ad campaigns.<br> • <data privacy and security>: Ensuring data privacy and security in ad campaigns and adhering to relevant regulations such as GDPR and CCPA.<br>
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate