Professional Certificate in Ad Campaign Data Skills

Name: Professional Certificate in Ad Campaign Data Skills
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The Professional Certificate in Ad Campaign Data Skills is a comprehensive course that empowers learners with the essential data skills required to excel in digital advertising campaigns. In today's data-driven world, understanding how to interpret and apply data is crucial for career advancement in the advertising industry.

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À propos de ce cours

This certificate course is designed to meet the industry's growing demand for professionals who can effectively analyze and utilize ad campaign data to drive business growth. By enrolling in this course, learners will gain hands-on experience with industry-leading tools and platforms, enabling them to make informed decisions and optimize ad campaigns for maximum ROI. Throughout the course, learners will develop a deep understanding of key concepts, such as data analysis, visualization, and interpretation. By the end of the course, learners will be equipped with the essential skills required to advance their careers in advertising, marketing, and data analysis.

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Détails du cours

• <data-driven ad campaigns>: Understanding the basics of data-driven ad campaigns and their importance in modern marketing. • <data analysis tools>: Introduction to various data analysis tools such as Google Analytics, Tableau, and Power BI. • <audience segmentation>: Learning how to segment audiences based on demographics, interests, and behavior for targeted ad campaigns. • <campaign performance metrics>: Understanding key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to measure campaign success. • <A/B testing>: Techniques and best practices for conducting A/B tests to optimize ad campaigns. • <data visualization>: Presenting data in a clear and concise manner to inform decision-making and drive results. • <customer lifetime value (CLV)>: Understanding the concept of CLV and how it can inform ad campaign strategy. • <attribution modeling>: Learning about different attribution models and how to use them to determine the ROI of ad campaigns. • <data privacy and security>: Ensuring data privacy and security in ad campaigns and adhering to relevant regulations such as GDPR and CCPA.

Parcours professionnel

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Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN AD CAMPAIGN DATA SKILLS

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qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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