Executive Development Programme in AdTech & MarTech Integration
-- viewing nowThe Executive Development Programme in AdTech & MarTech Integration is a certificate course designed to bridge the gap between advertising technology and marketing technology. This program emphasizes the importance of seamless integration of AdTech and MarTech tools for effective marketing strategies and business growth.
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Course Details
• AdTech & MarTech Fundamentals
• Data Analysis in AdTech & MarTech
• Programmatic Advertising & Real-Time Bidding
• Cross-Channel Marketing Automation
• Customer Relationship Management (CRM) & AdTech/MarTech Integration
• Attribution Modeling in AdTech & MarTech
• Multi-Touch Attribution & Marketing Mix Modeling
• Data Privacy & Compliance in AdTech & MarTech
• AdTech & MarTech Industry Trends & Future Outlook
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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