Executive Development Programme in AdTech & MarTech Integration

Name: Executive Development Programme in AdTech & MarTech Integration
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The Executive Development Programme in AdTech & MarTech Integration is a certificate course designed to bridge the gap between advertising technology and marketing technology. This program emphasizes the importance of seamless integration of AdTech and MarTech tools for effective marketing strategies and business growth.

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AboutThisCourse

With the rapid evolution of digital marketing, there is an increasing industry demand for professionals who can leverage AdTech & MarTech tools to drive marketing success. This course equips learners with essential skills in data-driven marketing, cross-channel campaign management, customer journey optimization, and advanced analytics. By earning this certification, learners demonstrate their expertise in AdTech & MarTech integration, enhancing their career advancement opportunities. The course curriculum is designed and delivered by industry experts, ensuring that learners gain practical insights and hands-on experience with the latest AdTech & MarTech tools and best practices.

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CourseDetails

• AdTech & MarTech Fundamentals
• Data Analysis in AdTech & MarTech
• Programmatic Advertising & Real-Time Bidding
• Cross-Channel Marketing Automation
• Customer Relationship Management (CRM) & AdTech/MarTech Integration
• Attribution Modeling in AdTech & MarTech
• Multi-Touch Attribution & Marketing Mix Modeling
• Data Privacy & Compliance in AdTech & MarTech
• AdTech & MarTech Industry Trends & Future Outlook

CareerPath

The **Executive Development Programme in AdTech & MarTech Integration** is designed to equip professionals with the necessary skills to excel in the ever-evolving AdTech and MarTech industries. The programme focuses on three primary roles, each with its unique set of responsibilities and opportunities: 1. **AdTech Specialist**: An expert in advertising technology, responsible for managing and optimizing digital advertising campaigns across various platforms. 2. **MarkTech Specialist**: A professional proficient in marketing technology, tasked with leveraging innovative tools and software to enhance marketing efficiency and effectiveness. 3. **AdTech & MarTech Integration Specialist**: A professional capable of integrating AdTech and MarTech solutions to create seamless, data-driven marketing strategies. The Google Charts 3D Pie Chart above provides a visual representation of the percentage distribution of these roles, demonstrating their relevance and importance in the current job market. This interactive chart adapts to various screen sizes, ensuring an engaging experience for users on different devices. With a transparent background and no added background color, the chart highlights the significance of these roles while complementing the overall design of the webpage. By incorporating concise descriptions of each role, professionals interested in the Executive Development Programme can gain valuable insights into the industry and make informed decisions regarding their career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & MARTECH INTEGRATION

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London School of International Business (LSIB)

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05 May 2025

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