Certificate in Ad Tech Fundamentals

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The Certificate in Ad Tech Fundamentals is a comprehensive course designed to provide learners with a solid understanding of the advertising technology landscape. This program covers essential concepts including programmatic advertising, real-time bidding, digital ad analytics, and cross-channel ad strategies.

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About this course

With the rapid growth of digital advertising, there is an increasing demand for professionals with expertise in ad tech. This course equips learners with the skills and knowledge necessary to succeed in this high-growth field, preparing them for roles such as Ad Operations Specialist, Digital Marketing Analyst, and Programmatic Advertising Manager. Through hands-on exercises and real-world examples, learners will gain practical experience in ad tech tools and platforms, enabling them to drive better campaign performance and optimize advertising spend. By completing this course, learners will be well-positioned to advance their careers in digital advertising and marketing.

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Course Details

Introduction to Ad Tech: Understanding the advertising technology landscape, its evolution, and key players.
Digital Advertising Formats: Exploring display, video, native, and audio ads, including programmatic and real-time bidding.
Ad Operations: Managing campaigns, ad tags, creatives, and reporting, as well as ad trafficking and quality assurance.
Data Management Platforms (DMPs): Collecting, organizing, and activating audience data for targeted advertising.
Demand Side Platforms (DSPs): Automating the buying process, optimizing campaigns, and managing audience reach.
Supply Side Platforms (SSPs): Maximizing yield and inventory management for publishers and content creators.
Ad Verification and Fraud Prevention: Ensuring brand safety, ad viewability, and tackling fraudulent activities.
Cross-Device Targeting and Attribution: Tracking and measuring user engagement across devices, channels, and touchpoints.
Privacy and Compliance: Adhering to data protection regulations, GDPR, CCPA, and industry best practices.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN AD TECH FUNDAMENTALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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