Certificate in Ad Tech Fundamentals
-- viewing nowThe Certificate in Ad Tech Fundamentals is a comprehensive course designed to provide learners with a solid understanding of the advertising technology landscape. This program covers essential concepts including programmatic advertising, real-time bidding, digital ad analytics, and cross-channel ad strategies.
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Course Details
• Introduction to Ad Tech: Understanding the advertising technology landscape, its evolution, and key players.
• Digital Advertising Formats: Exploring display, video, native, and audio ads, including programmatic and real-time bidding.
• Ad Operations: Managing campaigns, ad tags, creatives, and reporting, as well as ad trafficking and quality assurance.
• Data Management Platforms (DMPs): Collecting, organizing, and activating audience data for targeted advertising.
• Demand Side Platforms (DSPs): Automating the buying process, optimizing campaigns, and managing audience reach.
• Supply Side Platforms (SSPs): Maximizing yield and inventory management for publishers and content creators.
• Ad Verification and Fraud Prevention: Ensuring brand safety, ad viewability, and tackling fraudulent activities.
• Cross-Device Targeting and Attribution: Tracking and measuring user engagement across devices, channels, and touchpoints.
• Privacy and Compliance: Adhering to data protection regulations, GDPR, CCPA, and industry best practices.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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