Certificate in Ad Tech Fundamentals
-- ViewingNowThe Certificate in Ad Tech Fundamentals is a comprehensive course designed to provide learners with a solid understanding of the advertising technology landscape. This program covers essential concepts including programmatic advertising, real-time bidding, digital ad analytics, and cross-channel ad strategies.
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โข Introduction to Ad Tech: Understanding the advertising technology landscape, its evolution, and key players.
โข Digital Advertising Formats: Exploring display, video, native, and audio ads, including programmatic and real-time bidding.
โข Ad Operations: Managing campaigns, ad tags, creatives, and reporting, as well as ad trafficking and quality assurance.
โข Data Management Platforms (DMPs): Collecting, organizing, and activating audience data for targeted advertising.
โข Demand Side Platforms (DSPs): Automating the buying process, optimizing campaigns, and managing audience reach.
โข Supply Side Platforms (SSPs): Maximizing yield and inventory management for publishers and content creators.
โข Ad Verification and Fraud Prevention: Ensuring brand safety, ad viewability, and tackling fraudulent activities.
โข Cross-Device Targeting and Attribution: Tracking and measuring user engagement across devices, channels, and touchpoints.
โข Privacy and Compliance: Adhering to data protection regulations, GDPR, CCPA, and industry best practices.
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