Certificate in AdTech for Marketing Professionals
-- viewing nowThe Certificate in AdTech for Marketing Professionals is a comprehensive course designed to empower marketers with the latest AdTech skills. In an era where data-driven marketing is paramount, this course bridges the gap between traditional marketing and AdTech.
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Course Details
• AdTech Fundamentals: Understanding the AdTech landscape, key players, and technologies.
• Data Management: Collecting, organizing, and activating first, second, and third-party data.
• Programmatic Advertising: Real-time bidding, audience targeting, and campaign management.
• Ad Operations: Ad serving, trafficking, and optimization best practices.
• Cross-Channel Attribution: Multi-touch attribution models, cross-device tracking.
• Ad Fraud Detection: Identifying and preventing invalid traffic, brand safety measures.
• Privacy & Compliance: GDPR, CCPA, and other data privacy regulations.
• Marketing Analytics: Metrics, KPIs, and data-driven decision making.
• Emerging AdTech Trends: AI, machine learning, and the future of AdTech.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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