Certificate in AdTech for Marketing Professionals

Name: Certificate in AdTech for Marketing Professionals
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The Certificate in AdTech for Marketing Professionals is a comprehensive course designed to empower marketers with the latest AdTech skills. In an era where data-driven marketing is paramount, this course bridges the gap between traditional marketing and AdTech.

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AboutThisCourse

This certification emphasizes the importance of AdTech in modern marketing, addressing industry demand for professionals who can leverage technology to drive marketing strategies. It equips learners with essential skills in programmatic advertising, data analytics, and marketing automation, enhancing their career advancement opportunities. By the end of this course, learners will be able to strategically plan, execute, and measure digital marketing campaigns using advanced AdTech tools. This will not only increase their value in the job market but also transform them into indispensable assets for their organizations.

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CourseDetails

• AdTech Fundamentals: Understanding the AdTech landscape, key players, and technologies.
• Data Management: Collecting, organizing, and activating first, second, and third-party data.
• Programmatic Advertising: Real-time bidding, audience targeting, and campaign management.
• Ad Operations: Ad serving, trafficking, and optimization best practices.
• Cross-Channel Attribution: Multi-touch attribution models, cross-device tracking.
• Ad Fraud Detection: Identifying and preventing invalid traffic, brand safety measures.
• Privacy & Compliance: GDPR, CCPA, and other data privacy regulations.
• Marketing Analytics: Metrics, KPIs, and data-driven decision making.
• Emerging AdTech Trends: AI, machine learning, and the future of AdTech.

CareerPath

The Certificate in AdTech for Marketing Professionals is designed to equip learners with the necessary skills for various AdTech roles in the UK. According to recent job market trends, digital marketing, SEO, content marketing, social media management, and AdTech analysis are the most in-demand AdTech roles. Based on salary ranges, digital marketing specialists earn an average of £35,000 per year, while SEO specialists earn around £30,000. Content marketing specialists earn approximately £28,000, social media managers earn up to £32,000, and AdTech analysts earn an average of £36,000 in the UK. This 3D pie chart represents the percentage of job market trends for AdTech professionals in the UK, highlighting the demand for each role. With this data-driven approach, marketing professionals can make informed decisions on which roles to pursue and gain a competitive edge with the right AdTech skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ADTECH FOR MARKETING PROFESSIONALS

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London School of International Business (LSIB)

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05 May 2025

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