Global Certificate in Ads Manager for Business Growth
-- viewing nowThe Global Certificate in Ads Manager for Business Growth is a comprehensive course designed to empower learners with the essential skills needed to excel in digital advertising. This certification course focuses on Facebook and Instagram Ads Manager, two of the most widely used advertising platforms today.
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Course Details
• Ads Manager Basics: Understanding the Ads Manager Interface, Creating a Business Manager Account, Setting up Ad Accounts, Navigating Ad Campaigns.
• Audience Insights: Defining Target Audiences, Custom Audiences, Lookalike Audiences, Saved Audiences, Utilizing Demographics, Interests, and Behaviors.
• Ad Campaign Objectives: Awareness, Consideration, and Conversion Campaigns, Selecting the Right Objective for Business Goals.
• Ad Placements & Delivery: Automatic vs. Manual Placements, Ad Delivery Optimization, Ad Scheduling, Device Targeting.
• Creative Strategies: Designing Eye-catching Ad Creative, Carousel, Single Image, Single Video, and Collection Ads, Dynamic Ads, Creative Testing.
• Ad Budgeting & Bidding: Campaign, Ad Set, and Ad-level Budgets, Lifetime Budget vs. Daily Budget, Bid Strategies, Cost Control, ROAS Tracking.
• Performance Analysis: Understanding Facebook Pixel, Conversion Tracking, Ad Metrics, Reporting, and Data Interpretation.
• Ad Optimization: Ad Split Testing, Audience Insights, Bid Strategy Adjustments, Creative Refresh, Campaign Structure Optimization.
Note: This list is not exhaustive and can be extended based on specific course requirements.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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