Global Certificate in Ads Manager for Business Growth
-- ViewingNowThe Global Certificate in Ads Manager for Business Growth is a comprehensive course designed to empower learners with the essential skills needed to excel in digital advertising. This certification course focuses on Facebook and Instagram Ads Manager, two of the most widely used advertising platforms today.
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⢠Ads Manager Basics: Understanding the Ads Manager Interface, Creating a Business Manager Account, Setting up Ad Accounts, Navigating Ad Campaigns.
⢠Audience Insights: Defining Target Audiences, Custom Audiences, Lookalike Audiences, Saved Audiences, Utilizing Demographics, Interests, and Behaviors.
⢠Ad Campaign Objectives: Awareness, Consideration, and Conversion Campaigns, Selecting the Right Objective for Business Goals.
⢠Ad Placements & Delivery: Automatic vs. Manual Placements, Ad Delivery Optimization, Ad Scheduling, Device Targeting.
⢠Creative Strategies: Designing Eye-catching Ad Creative, Carousel, Single Image, Single Video, and Collection Ads, Dynamic Ads, Creative Testing.
⢠Ad Budgeting & Bidding: Campaign, Ad Set, and Ad-level Budgets, Lifetime Budget vs. Daily Budget, Bid Strategies, Cost Control, ROAS Tracking.
⢠Performance Analysis: Understanding Facebook Pixel, Conversion Tracking, Ad Metrics, Reporting, and Data Interpretation.
⢠Ad Optimization: Ad Split Testing, Audience Insights, Bid Strategy Adjustments, Creative Refresh, Campaign Structure Optimization.
Note: This list is not exhaustive and can be extended based on specific course requirements.
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