Professional Certificate in Ad Tech and Social Media Marketing
-- viewing nowThe Professional Certificate in Ad Tech and Social Media Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly growing digital marketing industry. This course is vital for individuals looking to stay ahead in the ever-evolving landscape of advertising technology and social media marketing.
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Course Details
• Ad Tech Fundamentals
• Programmatic Advertising
• Social Media Platforms and Algorithms
• Social Media Advertising Strategies
• Ad Tech Tools and Software
• Data Analytics in Ad Tech and Social Media Marketing
• Optimizing Ad Campaigns with A/B Testing
• Social Media Content Creation and Copywriting
• Mobile Advertising and Marketing
• Social Media Influencer Marketing
Career Path
As a Digital Strategist, you will be the mastermind behind integrated digital marketing campaigns, blending creative and analytical skills to drive online growth. Social Media Manager:
A Social Media Manager nurtures brand awareness and customer engagement across social platforms, employing data-driven strategies to optimise content and community management. Content Marketing Specialist:
Content Marketing Specialists create and distribute captivating, SEO-friendly content to engage and convert target audiences, boosting brand visibility and fostering loyalty. SEO Specialist:
An SEO Specialist crafts organic search strategies, optimising websites and content to elevate search engine rankings, increase organic traffic, and bolster online presence. PPC Specialist:
PPC Specialists manage paid search and display advertising campaigns, utilising platforms like Google Ads to drive targeted traffic, generate leads, and maximise ROI.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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