Professional Certificate in Ad Tech and Marketing Automation
-- viewing nowThe Professional Certificate in Ad Tech and Marketing Automation is a crucial course designed to equip learners with the latest skills in advertising technology and marketing automation. This program is essential for individuals seeking to advance their careers in digital marketing, advertising, and data analysis.
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Course Details
• Introduction to Ad Tech & Marketing Automation
• Understanding Programmatic Advertising
• Ad Tech Stack: Key Components & Functionality
• Data Management Platforms (DMPs) & Audience Targeting
• Demand Side Platforms (DSPs) & Real-Time Bidding (RTB)
• Supply Side Platforms (SSPs) & Publisher Monetization
• Marketing Automation Fundamentals
• Customer Relationship Management (CRM) & Marketing Automation Integration
• Cross-Channel Campaign Management & Multi-Touch Attribution
• Measuring Ad Tech & Marketing Automation Success
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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