Professional Certificate in Ad Tech and Marketing Automation

Name: Professional Certificate in Ad Tech and Marketing Automation
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The Professional Certificate in Ad Tech and Marketing Automation is a crucial course designed to equip learners with the latest skills in advertising technology and marketing automation. This program is essential for individuals seeking to advance their careers in digital marketing, advertising, and data analysis.

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AboutThisCourse

In today's fast-paced and technology-driven world, the demand for professionals with expertise in ad tech and marketing automation is at an all-time high. This course provides learners with an in-depth understanding of various ad tech and marketing automation tools, enabling them to create effective and targeted marketing campaigns that drive business growth. By completing this course, learners will gain hands-on experience with industry-leading ad tech and marketing automation platforms, such as Google Ads, Facebook Ads, and Salesforce Marketing Cloud. They will also learn how to analyze and interpret data to optimize marketing campaigns, improve ROI, and make informed business decisions. In summary, the Professional Certificate in Ad Tech and Marketing Automation is a must-take course for anyone looking to advance their career in digital marketing and advertising. It provides learners with the essential skills and knowledge needed to succeed in this exciting and rapidly growing field.

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CourseDetails

• Introduction to Ad Tech & Marketing Automation
• Understanding Programmatic Advertising
• Ad Tech Stack: Key Components & Functionality
• Data Management Platforms (DMPs) & Audience Targeting
• Demand Side Platforms (DSPs) & Real-Time Bidding (RTB)
• Supply Side Platforms (SSPs) & Publisher Monetization
• Marketing Automation Fundamentals
• Customer Relationship Management (CRM) & Marketing Automation Integration
• Cross-Channel Campaign Management & Multi-Touch Attribution
• Measuring Ad Tech & Marketing Automation Success

CareerPath

In the ever-evolving landscape of digital marketing, understanding Ad Tech and Marketing Automation is essential for professionals aiming to make a significant impact. With the increasing demand for automated marketing solutions, businesses rely on experts to manage their ad technology stack and maximise ROI (return on investment). This Professional Certificate in Ad Tech and Marketing Automation helps candidates build a foundation in essential concepts and tools, including the Google Marketing Platform, programmatic advertising, marketing analytics, and cross-channel campaign management. Explore the following roles in the Ad Tech and Marketing Automation sectors, each characterised by distinct skill sets and rewarding career paths: 1. Marketing Automation Specialist: Play a crucial role in managing and optimising marketing automation platforms, such as Marketo or HubSpot, to create, execute, and measure multi-channel marketing campaigns. With an average salary ranging from £30,000 to £55,000, these professionals focus on delivering personalised customer experiences and improving marketing efficiency. 2. Ad Tech Analyst: Skilled in data analysis and ad technology platforms, Ad Tech Analysts excel in uncovering trends and insights from large datasets. They utilise this information to optimise advertising campaigns and strategies, with a salary range typically between £35,000 and £60,000. 3. Programmatic Advertising Manager: These experts manage and optimise programmatic advertising campaigns using Demand Side Platforms (DSPs) and other advanced tools. With a salary range between £35,000 and £70,000, they develop and implement cross-channel advertising strategies to reach the right audience at the right time. 4. Data-Driven Marketing Consultant: Capitalising on the power of data, these professionals design and implement data-driven marketing strategies to help businesses achieve their goals. With a salary

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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PROFESSIONAL CERTIFICATE IN AD TECH AND MARKETING AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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