Executive Development Programme in Facebook Ads for Business Owners
-- viewing nowThe Executive Development Programme in Facebook Ads for Business Owners is a certificate course designed to empower business owners with the skills to leverage Facebook's advertising platform. This program highlights the importance of Facebook Ads in today's digital marketing landscape, with over <a href="https://www.
2,078+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Facebook Ads Manager: An in-depth look at the Facebook Ads Manager platform, including campaign creation, ad sets, and ad management.
• Targeting & Audience Segmentation: Understanding Facebook's audience targeting options, including interest-based, behavioral, and custom audience targeting.
• Ad Formats & Placements: Exploring the various ad formats (image, video, carousel, etc.) and placements (News Feed, Stories, Right Column, etc.) available on Facebook.
• Creating Compelling Ad Content: Best practices for creating visually appealing and engaging ad content, including copywriting, design, and calls-to-action.
• Budgeting & Bid Strategies: Optimizing Facebook ad budgets, exploring various bid strategies, and understanding how to maximize ROAS.
• Performance Tracking & Metrics: Understanding key performance metrics, including CPM, CPC, CTR, and conversion tracking, and how to use them to optimize campaigns.
• Scaling Facebook Ads: Techniques for scaling successful campaigns, including lookalike audiences, automated rules, and testing strategies.
• Facebook Pixel & Conversion Tracking: Setting up and using the Facebook Pixel to track conversions, optimize campaigns, and build custom audiences.
• Facebook Ad Policies & Best Practices: Understanding Facebook's ad policies and best practices for ad creative, targeting, and messaging to ensure ad accounts remain compliant and successful.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate