Executive Development Programme in Facebook Ads for Business Owners
-- ViewingNowThe Executive Development Programme in Facebook Ads for Business Owners is a certificate course designed to empower business owners with the skills to leverage Facebook's advertising platform. This program highlights the importance of Facebook Ads in today's digital marketing landscape, with over <a href="https://www.
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โข Facebook Ads Manager: An in-depth look at the Facebook Ads Manager platform, including campaign creation, ad sets, and ad management.
โข Targeting & Audience Segmentation: Understanding Facebook's audience targeting options, including interest-based, behavioral, and custom audience targeting.
โข Ad Formats & Placements: Exploring the various ad formats (image, video, carousel, etc.) and placements (News Feed, Stories, Right Column, etc.) available on Facebook.
โข Creating Compelling Ad Content: Best practices for creating visually appealing and engaging ad content, including copywriting, design, and calls-to-action.
โข Budgeting & Bid Strategies: Optimizing Facebook ad budgets, exploring various bid strategies, and understanding how to maximize ROAS.
โข Performance Tracking & Metrics: Understanding key performance metrics, including CPM, CPC, CTR, and conversion tracking, and how to use them to optimize campaigns.
โข Scaling Facebook Ads: Techniques for scaling successful campaigns, including lookalike audiences, automated rules, and testing strategies.
โข Facebook Pixel & Conversion Tracking: Setting up and using the Facebook Pixel to track conversions, optimize campaigns, and build custom audiences.
โข Facebook Ad Policies & Best Practices: Understanding Facebook's ad policies and best practices for ad creative, targeting, and messaging to ensure ad accounts remain compliant and successful.
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